As our upcoming Enterprising Spirit: Creating Value and Social Good Conference takes shape, we are gathering a unique group of thinkers in the social enterprise space.
Planning, practicing and fine tuning social enterprise are the themes of the conference. Our speakers, session leaders and panel participants bring a rich knowledge and professional expertise to the social enterprise movement. Over the next several weeks our blog will highlight individuals participating in our one day conference.
Jocelyne Daw and Stephanie Robertson will be participating in the “Profits + Purpose: Demonstrating Value” panel. This session will provide insights into simple management solutions that will enable you to use information and data more effectively to run your organization and social enterprise, plan for the future, and demonstrate your value to the community. Both of these women bring a wealth of expertise to this conversation. We are lucky to have them participating.
Jocelyne Daw is a recognized pioneer and leading expert in evolution of authentic business and cause partnerships and in the integration of branding, social purpose and corporate citizenship. Jocelyne has over 25 years of leadership experience working with businesses, foundations and nonprofit organizations. Most recently as Vice President, Marketing and Community Engagement at Imagine Canada she headed up the Caring Company program, the largest corporate citizenship initiative in Canada. She has developed, managed and communicated dozens of innovative cause partnerships that delivered mutually beneficial solutions for society and business. Jocelyne believes that business is a dynamic part of the communities they serve. Jocelyne is an internationally published author and speaker in the burgeoning and evolving field of cause branding and social impact. As an observer and practitioner of next generation community engagement thinking, she detects a shifting trend. Today, people are not just asking, “What am I supporting/donating to” but “What am I buying into”. Brands that win will differentiate themselves with more authentic, clear positions; tangible social impact and more engaging experiences will foster deeper, more meaningful support and participation.
Stephanie Robertson founded SiMPACT Strategy Group in 2004 and launched LBG Canada in 2005. Her management and project experience is intertwined across the for-profit, non-profit and public sectors. Through her career, Stephanie has led many diverse initiatives, including the creation of Generation 2000, the development of the SROI Primer educational tool and the upcoming national launch of the SROI Canada Network. As the first accredited SROI practitioner in North America, Stephanie is a leading professional in the area of social impact management and measurement. She is well known for her effectiveness as a teacher and as a powerful communicator on how to create value through investment in community and society.