Everything You Want to Know about Social Entrepreneurship, But Were Afraid to Task

Everything You Want to Know about Social Entrepreneurship, But Were Afraid to Task

Everything You Want to Know about Social Entrepreneurship, But Were Afraid to Task June 6, 2014 We had the privilege to present at the 2014 Vitalize conference in Calgary, AB. The focus of our presentation was to really understand the key elements of what it takes to make social enterprise successful at both an organization and systems level. Beyond discussion of a business plan, we focused our comments on culture and organizational readiness, and we highlighted the opportunity to weave together the core competencies of your organizations to achieve a social and financial...
I.M.M.A.A.M.M.M

I.M.M.A.A.M.M.M

I.M.M.A.A.M.M.M June 6, 2014 I’m maximizing my assets and moving my mission. That’s what we proposed as the answer to the question “why are you doing social enterprise?” during a recent presentation at Volunteer Alberta’s annual general meeting. While the winding narrative of how you started, when you started, and what you do will have more details (and more words), the essential nugget of truth should be in the fact that “I’m maximizing my assets and moving my mission.” So simply that we gave it an acronym = I.M.M.A.A.M.M.M This is a crucial distinction between simply saying that social enterprise will help your financial sustainability.  It might.  But that is an outcome, an intended or unintended consequence (a positive one), and honestly, it could go the other way. So financial sustainability should not be a driver for deciding to start a social enterprise. In fact, if you’ve done the work of really understanding your assets (your capital, your personnel, your program activities) and you’ve reflected on the best way to maximize these assets to advance your mission, then maybe you don’t even need social enterprise. Maybe the answer comes in more interesting partnerships, more agile deployment of services, or consolidation of programs? However, if the work leads you to developing a social enterprise strategy within your organization, then I.M.M.A.A.M.M.M is what you need to keep front of mind. Financial sustainability should be a goal, you should have a strategy for it, but it should not be the first reason to dive into social enterprise. Why is this even more important now? For three years, we’ve been delivering social enterprise...