As part of the completion of my minor in Indigenous Studies at Mount Royal University, I had the opportunity to study on the island of Hawai’i for three weeks with over 20 other students. We were there to study aloha àina and activism – as it pertains to the Kanaka Maoli communities. In the same vein, I was also there to start building relationships for my business. I had just started my time as a Trico Foundation summer student, and felt that this opportunity would be a great way to delve into some of the specifics around my venture, Sarjesa Inc., and its future growth.
Effective learning is shrinking your feedback loops as much as possible: Everything you do that really matters should either confirm your thinking or teach you something new, and it should do so as cheaply, efficiently and quickly as possible. Effective learning is knowing what to test, how to test, and how to learn from the results of that test in a way that you use to improve your efforts and impact.
As a new venture or an existing venture that is looking to reach new customers, the first step to getting your customer groupings into a manageable bite-size pieces is finding the subgroup within your potential customers that share the traits of your ‘early adopter’ customer.
A look into why “crossing the chasm” is crucial for social entrepreneurship, scaling social ventures and social innovation/systems change. Bonus: we also talk about the history of the thermometer and zombies.