At Trico Foundation we often talk to groups about their goals for their social enterprise and discuss what their venture will look like when it has reached its desired steady state (here we are talking about down the road when you have reached your financial and social impact goals—please note that we previously referred to this as your five-year goals/ fifth year of operating, however each venture and industry will have a different indicators for stability and it is important to work with the desired goals/ markers that you have set out to indicate that your venture has reached its steady state).

This blog is an opportunity for us to introduce a number of groups and types of stakeholders that you may come in contact with/ have to respond to as develop or grow your social enterprise.

Now it’s time to shift gears and think of your end game – that is, what you want this venture to accomplish when it is up and running (from now on we will refer to this as your stable state). Ultimately, the art of being a start-up or expanding on your existing social enterprise is figuring out how to secure your ‘early adopter’ customer and then build up to your end game with the least amount of risk and the highest chance of success.

There are a growing number of events connected to social entrepreneurship. Many of them happen in our home city, demonstrating what an incredible hub of activity Calgary is. The Trico Foundation team is pleased to attend many of them and wish we could attend more.