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TurnAround Couriers: Social EnterPrize Case Study


“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” – Native American Proverb

Excerpt from the Trico Charitable Foundation’s Introduction to the case studies:

“Storytelling is one of the most powerful forces in humanity. As a private foundation, we have learned that our work is better when we tell stories and when we listen to them. One of the great challenges to advancing social entrepreneurship lies in the way we tell our stories. What is needed are stories that reveal, and perhaps even revel in, the hard-fought journeys and extraordinary impact that are at the heart of being a successful social entrepreneur.

To these ends, we saw an opportunity with the Social EnterPrize recipients to have their story told in a much deeper way than we had ever attempted before. The result is a series of social entrepreneurship case studies that, in terms of the breadth of the organizations studied and the depth of the analysis, is the first of its kind in Canada.”

This is blog highlights the TurnAround Couriers case study, the second of four:

Subject Post-Secondary Institution
YWCA Metro Vancouver, Hotel/Residence Okanagan School of Business, Okanagan College
TurnAround Couriers Diversity Institute, Ted Rogers School of Management, Ryerson University
EMBERS Staffing Solutions Sauder Centre for Social Innovation & ImpactInvesting, Sauder School of Business, TheUniversity of British Columbia
JUMP Math QSB Centre for Social Impact, Queen’s School of Business


While the four case studies reveal interesting patterns (more on this to follow), each also has its unique aspects. For TurnAround Couriers, it is the fact that it is the only for-profit among the 2013 recipients of the Social EnterPrize.

That said, there are plenty of insights for any social entrepreneur, including:

  • TurnAround Couriers as Socially Innovative
  • TurnAround Couriers’ Financial Needs/Goals
  • TurnAround Couriers’ Social Objectives
  • Balancing ‘Mission’ & ‘Money’
  • TurnAround Couriers’ Competitive Advantage
  • Current Business & Governance Model
  • Journey/Development Path of TurnAround Couriers
  • The Future
  • Lessons Learned

Click here to read the case study.

See Videos of previous Social EnterPrize recipients.

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