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On this page:

  • Part 1: Zoom Out/ Zoom In & Spare Your Ingenuity Videos
  • Part 2: Key Steps & Costs Videos
  • Part 3: Testing Videos

*Tools & Resources listed under associated video*

Don’t forget about the fill-able ‘Cheat Sheet’ that can help you work through a problem or opportunity you are working on. This resource will help guide you through the A.S.E.S.S. tools based on the type of challenge you are experiencing. Whenever you decide on a next step the ‘Moving Forward’ process (embrace affordable loss, shortening feedback loops, using the Trico experimentation technique, and reviewing with someone you have camaraderie with or a Friendly Wise Skeptic) will help you proceed in a way that is as safe and effective as possible


Part One: Zoom Out/ Zoom In & Spare Your Ingenuity

Mentioned Tools & Resources:

Part Two: Key Steps & Costs


Mentioned Tools & Resources:

Part Three: Testing

Please note that the below videos have been created from a previous live presentation. Since being recorded, our thinking has evolved on some of the concepts and we have updated the tools/ resources to reflect these changes– however, we are working to update the videos. Because of that, if anything seems unclear/ different from what you are seeing in the tools and resources or you have questions please feel free to reach out.

Mentioned Tools & Resources:

Questions? Feel free to reach out to with any questions or issues you may have

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