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Groupe Convex: Social EnterPrize Case Study


Recipient of the Social EnterPrize in 2011, Groupe Convex is featured in the latest edition of our case study series, our effort to more effectively tell the stories of amazing Canadian social enterprises.

While all of the case studies reveal interesting patterns (more on this below), each also has its unique aspects. The Groupe Convex case study demonstrates a social enterprise committed  to generating meaningful jobs in an increasingly diverse number of ways. It also highlights the possible challenges of relying too much on a particular government policy and the difficult choices that come when one income stream does better than another.

The Groupe Convex case study contains plenty of insights for any social entrepreneur, including:

  • The Development Path
  • Organizational Readiness/Opportunity Identification
  • Planning
  • Start-Up/Execution
  • Governance Model.

A special thanks to Groupe Convex and our authors, Ushnish Sengupta and Jack Quarter from the Ontario Institute for Studies in Education, University of Toronto!!

Click here to read the case study.


“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever”

                                                                                                                                                     Native American Proverb

Excerpt from the Trico Charitable Foundation’s Introduction to the case studies:

Established in 2008, the Trico Charitable Foundation seeks to close gaps in society by provoking innovation and building capacity in social entrepreneurship[1].


Trico’s biennial Social EnterPrize has celebrated and advanced leadership and excellence in social entrepreneurship in Canada since 2011. While the benefits to the recipients of prize money and profile are substantial, they pale in comparison to the power of the recipients’ stories, when told well, to enlighten, inspire, and galvanize a world desperately in need of solutions to its social problems.

The subjects and the authors of all of the studies are as follows[2] :

Social Enterprise Post-Secondary Institution

Target Release Date

The Cleaning Solution Sauder Centre for Social Innovation & Impact Investing, Sauder School of Business, The University of British Columbia November 01, 2017
Women in Need Society (WINS) Hunter Centre for Entrepreneurship and Innovation, Haskayne School of Business, University of Calgary; Institute for Community Prosperity, Bissett School of Business, Mount Royal University; and Professional and Continuing Studies, Chiu School of Business, Bow Valley College September 13, 2017
Groupe Convex Ontario Institute for Studies in Education, University of Toronto July 12, 2017
Mission Possible Okanagan School of Business, Okanagan College May 10, 2017
Potluck Café Society RADIUS (Radical Ideas, Useful to Society), Beedie School of Business, Simon Fraser University March 08, 2017
JUMP Math QSB Centre for Social Impact, Queen’s School of Business May 20, 2015
EMBERS Staffing Solutions Sauder Centre for Social Innovation & Impact Investing, Sauder School of Business, The University of British Columbia May 06, 2015
TurnAround Couriers Diversity Institute, Ted Rogers School of Management, Ryerson University April 22, 2015
YWCA Metro Vancouver Hotel/Residence Okanagan School of Business, Okanagan College April 08, 2015

[1] Social enterprises are organizations, for-profit or not-for-profit, that blend the social and the entrepreneurial by using business models/markets to solve social problems. Trico sees “social entrepreneur” as the person, “social enterprise” as the organization, and “social entrepreneurship” as the activity.

[2] The previously released case studies can be found at:

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