Alexandra Sangster, Sarjesa Founder & CEO, Operations Manager for Trico Communities, and former Trico Foundation Liaison for Local Student Social Entrepreneurs, sat down with 2C Media and shared her journey and learning from a life dedicated to social impact.
2C Media is a video production company providing video solutions that inform their audience and build authentic connections with consumers. Their show Filming In Progress, takes you backstage into the world of local businesses and the people who make them shine. They are here to bring you candid conversations that unravel the challenges, victories and untold stories of those who dare make their mark.
Some highlights from Alexandra’s interview:
- Planning to open two more tea facilities;
- How to deal with a partnership unravelling (get a shareholder’s agreement!);
- Coaching by Trico Foundation where learning how to blend the social and the entrepreneurial (https://tricofoundation.ca/the-social-entrepreneurial-blend/) was a dramatic shift for Alexandra;
- “Trico Charitable Foundation is where I learned how to build models. All their content is free and available online (https://tricofoundation.ca/our-programs/tools-coaching/). Their team is excellent.”;
- Learning entrepreneurial roots from family at a young age;
- Friendly wise skeptics and affordable loss are two great techniques;
- Dealing with public backlash and embracing being truly open to learning;
- Stepping off of tea production and having the right team in place;
- Alexandra is big on learning from others. In addition to the Trico Foundation she referenced:
Blair Kellison – hills, rivers, mountains
with the addition of meadows from Ted Fleming
Darren Marshall and his discussion of business landmines in a recent podcast episode.
Jason Fried and his discussion of “optionality” in business.
Annie Duke and her amazing work around decision making and Emilee & Eunice Friesen RN MBA operate their business Animo!
